Race With Us 

Natural Grocers Celebrates 67th Anniversary

Natural Grocers by Vitamin Cottage celebrated their 67th anniversary in August with big sales, samples and giveaways.  

The Natural Grocers Cycling Team was on hand to celebrate, as well.   National USAC Track Champion David Storey and his lively wife Carol greeted visitors to the Castle Rock, CO store. Kansas State Time Trial Champion and team VP, Dan Messina worked the Overland Park, KS location. The next day, a team sponsored group ride left the Lakewood store with a loop around Red Rocks led by team President, Spencer White.

Special thanks to team sponsor Rudy Project for providing hats, water bottles and coupons for the event.  

Check out the video below for a recap of team highlights from 2022.

Natural Grocers Supports Kansas Bicycle Racing

May 21, 2022

New Century, Kansas — On Sunday May 29, a longtime Kansas City area tradition returns with the 2022 edition of the BRBC Jesse Blancarte Memorial Time Trial.  

The event began in the 1990s with a course on 210 highway along the Missouri River in Kansas City’s northland. The race was renamed in Blancarte’s memory after his death in 2002 and eventually moved to the current location at the New Century Air Center Airport (JCI) near Gardner, Kansas. 

A time trial is a unique discipline in the cycling world. Riders start one minute apart on a designated course and race against the clock in a variety of specified categories based on skill, age, aero or non-aero equipment and gender. While the event regularly attracts the area’s top cycling talent it also boasts a beginner and youth friendly atmosphere. Time trials are especially attractive to those who wish to compete but are not as comfortable in a large rider pack found in events like road races and criteriums. 

The Blue River Bicycle Club (under directeur sportif Kevin Kramer) continues their partnership with sponsors Elite Cycling and Audi Shawnee Mission. Joining the sponsorship team this year is Natural Grocers organic grocery stores providing a grant for low cost racing opportunities for women. 

Cheer on the racers or join the fun by registering at BikeReg. The first rider is off at 9am. 


Floyd’s of Leadville Shampoo

April 1,  2022

 At Floyds of Leadville, we're known for creating innovative CBD products to help you Relax & Recover. 

Now you can look as good as you feel. 

 Click the logo for more info. 

 Natural Grocers Returns as Sponsor for Rattler Racing In 2022

March 30, 2022

Full story can be found by clicking the Natural Grocers logo above  courtesy of Endurance Sportswire. 


Kurt's Bars

March 13, 2022

Kurt's Bars has teamed up with long time race promoter Revolution Racing to bring you the Perry Dam Circuit Race.  A challenging and often windy three race series on a five mile circuit at the outlet of Perry Lake, about thirty minutes north of Lawrence, Kansas

Learn more about our most delicious sponsor - click the photo.

Want to race? Visit https://www.bikereg.com/perry-dam-circuit-race-1

Excel Sports Spring  Specialized Sale

March 8, 2022

All your favorite Specialized products are now on sale at Excel Sports online.   Hurry before the deals are gone.

Click the photo for details. 

NOW Foods Spring Sale

March 1, 2022

NOW Foods is having a Spring Sale!  Save 25% on your order through March 23, 2022.   Click the photo for details. 

Rudy Project Blog

February 24, 2022

It's no secret Rudy Project products are a team favorite...they protect our noggins and eyes while racing and training.  But Rudy isn't just for serious competitors...here's a great article from the Rudy blog on how to pick a recreational helmet. 

Spinergy Wheels President’s Day Sale

February 19, 2022

Long weekends are made for riding!
This president's day weekend, whether you hit the long roads, or gnarly trails, treat yourself to one of our PBO Powered wheels with this amazing deal! 

20% off 
on all wheels!



The Natural Grocers Cycling Team Supports Women's Racing in Kansas

February 12, 2022

 For immediate release - 

The Natural Grocers Cycling Team Women in Sport Fund has announced grants for five time trials in Kansas to provide free or low cost racing for women. 

The Bruce Edwards/Glenda Taylor Time Trial in (Easton, KS -  April 23); The Jesse Blancarte Memorial Time Trial (New Century, KS - May 29) and the John Brown Time Monthly Time Trial Series (DeSoto, KS - Summer 2022) will all offer discounted or free race entry fees for women from novice to master. Check BikeReg.com for more information as these events become permitted.  

Rotor America and the Natural Grocers Cycling Team Announce Partnership!

January 28, 2022 -

 The Natural Grocers Cycling Team has forged a partnership with precision bike component manufacturer, Rotor America. The Utah company is a subsidiary of Madrid based Rotor Bike Components, maker of cranksets, chain rings, bottom brackets and full group sets for road, gravel, mountain and ebikes.

 From their website:  “At ROTOR America, we share the core passion of our parent company, ROTOR Bike Components in Madrid: to make the best bicycle parts available globally. While we know that when it comes to profit, it's a lot cheaper to make stuff in Asia, our Spanish pride in manufacturing shines through with every crank, Q-ring, chain ring & power meter we bring to market.”

Look for us on a podium near you. 

Find them on the web at www.rotoramerica.com

Floyd's of Leadville Double Trouble!

January 26, 2022 -

 A favorite of professional athletes and weekend warriors alike, Floyd’s classic CBD SportsCream is now twice as great.  We've doubled the amount of CBD but haven’t touched the price.

But wait, there’s more! 

Introducing Floyd’s new Full Spectrum SportsCream and new CBD Isolate Warming and Cooling SportsCreams. If you’re a fan of Floyd’s CBD balms, you’ll love the new gentle warming and cooling formulations, as well as the wide array of synergistic cannabinoids in our Full Spectrum formulations. Now you can rub on our lightweight, non-greasy, podium-proven formulations all day and all ride

As always, our CBD Cream is crafted from hemp that is grown and manufactured in the USA, does not contain artificial preservatives or additives, and is independently lab tested for quality and purity

Rudy Project North America  Clearance Sale

January 12, 2022 -

Save big on low inventory and discontinued styles in the Rudy Project Outlet. Looking for old favorites? Find them here. And please be aware quantities are limited and sunglasses can sell out at any time! 

Quick Step partners with Castelli

January 1, 2022 -

Belgian team of Julian Alaphilippe, Fabio Jakobsen, Mark Cavendish partners Italian clothing supplier through 2024.

 Full story, courtesy of a VeloNews at link below. 

Floyd Races Again 

December 2021 - Floyd Landis returns to racing at the helm of the Floyd’s of Leadville Gravel team.  Full story below courtesy of VeloNews. 


December 2021 - Spinergy Wheels got a stellar write up from Cyclingtips.com on their GXX gravel specific wheelset. Click below for the full review. 

Hanover Bikes is Moving

December 2021 - Jeff and Annie Shipman are excited to move into new digs this month at 10360 Mastin in Overland Park, Kansas. Watch for a livestream podcast from the shop on our Facebook feed at 2pm Tuesday December 28th. In the meantime, contact Hanover for all your bicycle repair needs at the links below.

Kurt’s Bars

December 2021 - Kurt’s Bars are now available at two new KC Metro locations.  Hy-Vee Grocery in Prairie Village (7620 State Line) and Hanover Bikes of Overland Park (10360 Mastin). 

You can also shop online at the link below.