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Time Bicycles Makes a Comeback

Time Bicycles was founded in 1987 and enjoyed early success with multiple Tour de France wins by legends Greg LeMond and Miguel Indurain. Over the next decade, the company developed their own shoe and clipless pedal system used by multiple professional teams. In 2005, Tom Boonen (Quick Step-Innergetic) rode Time in the Tour of Flanders, Paris–Roubaix, the Tour of Belgium and the 2005 World Road Race Championships in Madrid, Spain. Italian rider Paolo Bettini rode Time bicycles during his gold medal-winning ride in the 2004 Athens Olympic Road Race and in the 2006 World Championship Road Race. Australian rider Michael Rogers rode a Time bike to victory in the 2003, 2004, and 2005 World Championship TT.

Time's carbon frames, designed and built in Europe, are different because they're built different using a braided carbon method. The premise behind this innovation, according to founder Roland Cattin was "was not financially motivated and had everything to do with seeking premium performance." See more information here.

The Natural Grocers Cycling Team has multiple members on the Time Alpe d'Huez road bike in 2023 thanks to a partnership agreement with Velo Premiere. With championship pedigree like this, don't be surprised when you see our teammies riding to victory on Time Bicycles.

Natural Grocers® Receives Recognition in Second Annual Impact Awards, Honoring Companies Focused on the Greater Good

Progressive Grocer awards retailer for exceptionalism in Food Security/Nutritional Leadership and Workforce Development/Employee Support. Natural Grocers®, the largest family-operated organic and natural grocery retailer in the U.S., was recently recognized in two categories for this year's Impact Awards from Progressive Grocer.

Read more here.

Congratulations Natural Grocers!

2023...Here We Come

In mid-November, the team had it's first virtual all-team call to announce our sponsor line up for 2023 and to discuss changes to our management structure. We're very excited to hit the ground running (er...rolling) in 2023 with rides and races all over our geography and continue relationships with our sponsors, both new and old.

Natural Grocers, for the 36th year, continues as title sponsor. Also continuing are partners NOW Foods, Rudy Project, Castelli Cycling, Top Step Sports, Kurt's Energy Bars, Hanover Bikes and Fitting, Spinergy Wheels and Rotor Bike Components.

And, of course, when you do anything long enough, sometimes you have to say goodbye to some people along the way. The upside, of course, is new realtionships like with Tiiga Hydration, our new drink mix partner (for more info, scroll down).

Look for us on the road in Arizona, Wyoming, Kansas, Colorado, New Mexico, Missouri and beyond!

Welcome to our newest sponsor - Tiiga Hydration

We’re so excited to welcome our newest partner, Lincoln, Nebraska based Tiiga Hydration. Here’s what co-founder Jeff Tezak says:

“Tiiga makes a superfruit electrolyte drink mix that provides hydration and supports immune and gut health. Powered by the Baobab superfruit, Tiiga is all natural, plant-based, and gluten-free. Baobab provides a sustainable energy along with natural potassium that helps during exercise. Baobab has been used as an energy source for thousands of years in African culture. The Baobab fruit has been tested in Africa against the World Health Organizations - Oral Rehydration Solution and it showed that it did just as well as the ORS formula. Because of this and our preference for the Whole Foods mission, we wanted to create a hydration-based product using real fruit as the main source of energy with the electrolyte blend.”

Buy online at https://drinktiiga.com or find a retailer at https://drinktiiga.com/pages/store-locator-retail

Kurt’s Energy Bars goes to Paradise

Kurt’s Energy Bars got a huge boost to their already fantastic reputation by supporting Ironman competitors in Hawaii this month. Kurt Neimackl, the man behind Kurt’s Energy Bars and an Ironman athlete himself, cut a deal with the organizers of the Ironman World Championship in Kona by cutting their bars down to mini size. They were included in every athlete’s goody bag and available throughout the event - all 40,000 of them.

But you don’t have to qualify for Kona to enjoy a Kurt’s Energy Bar…find them across town at your favorite bike shop and around the world at www.kurtsbars.com

Natural Grocers Celebrates 67th Anniversary

Natural Grocers by Vitamin Cottage celebrated their 67th anniversary in August with big sales, samples and giveaways.

The Natural Grocers Cycling Team was on hand to celebrate, as well. National USAC Track Champion David Storey and his lively wife Carol greeted visitors to the Castle Rock, CO store. Kansas State Time Trial Champion and team VP, Dan Messina worked the Overland Park, KS location. The next day, a team sponsored group ride left the Lakewood store with a loop around Red Rocks led by team President, Spencer White.

Special thanks to team sponsor Rudy Project for providing hats, water bottles and coupons for the event.

Check out the video below for a recap of team highlights from 2022.

Natural Grocers Supports Kansas Bicycle Racing

May 21, 2022

New Century, Kansas — On Sunday May 29, a longtime Kansas City area tradition returns with the 2022 edition of the BRBC Jesse Blancarte Memorial Time Trial.

The event began in the 1990s with a course on 210 highway along the Missouri River in Kansas City’s northland. The race was renamed in Blancarte’s memory after his death in 2002 and eventually moved to the current location at the New Century Air Center Airport (JCI) near Gardner, Kansas.

A time trial is a unique discipline in the cycling world. Riders start one minute apart on a designated course and race against the clock in a variety of specified categories based on skill, age, aero or non-aero equipment and gender. While the event regularly attracts the area’s top cycling talent it also boasts a beginner and youth friendly atmosphere. Time trials are especially attractive to those who wish to compete but are not as comfortable in a large rider pack found in events like road races and criteriums.

The Blue River Bicycle Club (under directeur sportif Kevin Kramer) continues their partnership with sponsors Elite Cycling and Audi Shawnee Mission. Joining the sponsorship team this year is Natural Grocers organic grocery stores providing a grant for low cost racing opportunities for women.

Cheer on the racers or join the fun by registering at BikeReg. The first rider is off at 9am.


Natural Grocers Returns as Sponsor for Rattler Racing In 2022

March 30, 2022

Full story can be found by clicking the Natural Grocers logo above courtesy of Endurance Sportswire.


Kurt's Bars

March 13, 2022

Kurt's Bars has teamed up with long time race promoter Revolution Racing to bring you the Perry Dam Circuit Race. A challenging and often windy three race series on a five mile circuit at the outlet of Perry Lake, about thirty minutes north of Lawrence, Kansas

Learn more about our most delicious sponsor - click the photo.

Want to race? Visit https://www.bikereg.com/perry-dam-circuit-race-1

Excel Sports Spring Specialized Sale

March 8, 2022

All your favorite Specialized products are now on sale at Excel Sports online. Hurry before the deals are gone.

Click the photo for details.

NOW Foods Spring Sale

March 1, 2022

NOW Foods is having a Spring Sale! Save 25% on your order through March 23, 2022. Click the photo for details.

Rudy Project Blog

February 24, 2022

It's no secret Rudy Project products are a team favorite...they protect our noggins and eyes while racing and training. But Rudy isn't just for serious competitors...here's a great article from the Rudy blog on how to pick a recreational helmet.

Spinergy Wheels President’s Day Sale

February 19, 2022

Long weekends are made for riding!
This president's day weekend, whether you hit the long roads, or gnarly trails, treat yourself to one of our PBO Powered wheels with this amazing deal!

20% off 
on all wheels!



The Natural Grocers Cycling Team Supports Women's Racing in Kansas

February 12, 2022

For immediate release -

The Natural Grocers Cycling Team Women in Sport Fund has announced grants for five time trials in Kansas to provide free or low cost racing for women.

The Bruce Edwards/Glenda Taylor Time Trial in (Easton, KS - April 23); The Jesse Blancarte Memorial Time Trial (New Century, KS - May 29) and the John Brown Time Monthly Time Trial Series (DeSoto, KS - Summer 2022) will all offer discounted or free race entry fees for women from novice to master. Check BikeReg.com for more information as these events become permitted.

Rotor America and the Natural Grocers Cycling Team Announce Partnership!

January 28, 2022 -

The Natural Grocers Cycling Team has forged a partnership with precision bike component manufacturer, Rotor America. The Utah company is a subsidiary of Madrid based Rotor Bike Components, maker of cranksets, chain rings, bottom brackets and full group sets for road, gravel, mountain and ebikes.

From their website: “At ROTOR America, we share the core passion of our parent company, ROTOR Bike Components in Madrid: to make the best bicycle parts available globally. While we know that when it comes to profit, it's a lot cheaper to make stuff in Asia, our Spanish pride in manufacturing shines through with every crank, Q-ring, chain ring & power meter we bring to market.”

Look for us on a podium near you.

Find them on the web at www.rotoramerica.com

Rudy Project North America Clearance Sale

January 12, 2022 -

Save big on low inventory and discontinued styles in the Rudy Project Outlet. Looking for old favorites? Find them here. And please be aware quantities are limited and sunglasses can sell out at any time!

Quick Step partners with Castelli

January 1, 2022 -

Belgian team of Julian Alaphilippe, Fabio Jakobsen, Mark Cavendish partners Italian clothing supplier through 2024.

Full story, courtesy of a VeloNews at link below.


December 2021 - Spinergy Wheels got a stellar write up from Cyclingtips.com on their GXX gravel specific wheelset. Click below for the full review.

Hanover Bikes is Moving

December 2021 - Jeff and Annie Shipman are excited to move into new digs this month at 10360 Mastin in Overland Park, Kansas. Watch for a livestream podcast from the shop on our Facebook feed at 2pm Tuesday December 28th. In the meantime, contact Hanover for all your bicycle repair needs at the links below.

Kurt’s Bars

December 2021 - Kurt’s Bars are now available at two new KC Metro locations. Hy-Vee Grocery in Prairie Village (7620 State Line) and Hanover Bikes of Overland Park (10360 Mastin).

You can also shop online at the link below.